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Rain Bird Unveils Intelligent Use of WaterTM Film Competition Finalists
Denver landscape contractor announced one of six finalists. Winners of the competition will be announced October 13th at the Los Angeles County Arboretum & Botanic Garden.
AZUSA, Calif. (October 2, 2007) - Rain Bird, the leading manufacturer and provider of irrigation products and services, has named the six finalists for The Intelligent Use of WaterTM Film Competition (www.iuowfilm.com), one of which is landscape contractor Mark Petersen of Denver. The Intelligent Use of Water film competition is an environmentally focused competition that gives both amateur and experienced filmmakers the opportunity to showcase their talents and use the power of film to bring about a greater awareness of the need for intelligent water use in the face of a water crisis of global proportions.
A landscape contractor veteran of 31 years, Petersen owns Water Ketch, Inc., a sprinkler service company based in Denver. Petersen described his short film, titled The Water Road, as a "heart and soul perspective" of the conflicts and challenges people in the irrigation industry face when implementing water conservation practices.
The six finalists will be featured guests at a special screening event during The Intelligent Use of Water Summit VII on October 13, 2007 at The Los Angeles County Arboretum & Botanic Garden in Los Angeles, Calif. Two winners will be announced at the event and awarded cash prizes. One winner will receive $6,000 for judges' selection and another winner will receive $3,000 for audience's pick.
This year's Intelligent Use of Water Film Competition finalists were selected by a panel of judges according to pre-determined criteria. Criteria included creativity and effective communication of ideas to intelligently manage and efficiently utilize the Earth's most precious resource. The finalists are:
A Drop of Life - filmmaker: Shalini Kantayya - Brooklyn, N.Y.
Poop at the Zoo - filmmaker: Chris Popenoe - New York
Would you Like Water with That? - filmmaker: Abigail Cole-Belnap - Henefer, Utah
Carpa Diem - filmmaker: Sergio Cannella - Palermo, Italy
Adventures of I Heart H2O Man! - filmmaker: Ethan Van Duzer - Boulder, Colo.
The Water Road - filmmaker: Mark E. Petersen - Denver
Rain Bird also announced that Linda Adams, secretary of the California Environmental Protection Agency and former director of the California Department of Water Resources, will be the event's keynote speaker as well as one of the five judges.
Joining Adams as film competition judges is a panel of environmental and film industry experts that includes:
Gary McVey, executive director, American Cinema Foundation
Lane Kneedler, programming coordinator, American Film Institute
Amanda Pope, associate professor, University of Southern California's School of Cinematic Arts
Robert Glennon, professor, University of Arizona's Rogers College of Law and author of Water Follies: Groundwater Pumping and the Fate of America's Fresh Waters.
Tickets for The Intelligent Use of Water Film Competition screening event are $75 per person and are available through the Los Angeles County Arboretum & Botanic Garden, (626) 821-3237. The evening's proceeds will benefit the Los Angeles County Arboretum & Botanic Garden plant conservation programs.
Rain Bird's Intelligent Use of Water Film Competition is the most recent example in the company's history of creating programs and initiatives to boost awareness of water conservation. Rain Bird devotes significant resources to its Intelligent Use of Water public initiatives. These initiatives include a series of white papers, public service announcements and membership on the Alliance for Water Efficiency and the EPA's steering committee for its WaterSense product labeling program. Additional Intelligent Use of Water initiatives include bi-annual Intelligent Use of Water Summits, partnerships with non-profit organizations, development and support of elementary and middle school curricula, and participation in the Tournament of Roses Parade®, an annual worldwide stage to communicate the need for water conservation.
About Rain Bird Corporation
Based in Azusa, Calif., Rain BirdCorporation is the leading manufacturer and provider of irrigation products and services. Since its beginnings in 1933, Rain Bird has offered the industry's broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments and homes in more than 130 countries around the world. Rain Bird has been awarded more than 130 patents, including the first in 1935 for the impact sprinkler. Rain Bird and The Intelligent Use of WaterTM is about using water wisely. Its commitment extends beyond products to education, training and services for the industry and the community. Rain Bird maintains state-of-the-art manufacturing assembly facilities in the United States, France, Sweden and Mexico www.rainbird.com.
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