September-October 2007

Gulf Coast Comeback

Post-Katrina, Mississippi identifies the development of water and wastewater systems as critical to achieving the state’s housing and economic development goals.

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By Penelope B. Grenoble

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Mann describes a step-by-step process of information gathering. “We began by listening to their concerns, but we made it plain that it was their responsibility to provide us with information. We also made it clear that all proposals would be evaluated using the same criteria. Most importantly, we wanted them to understand that we weren’t coming into their counties with a list of projects we had developed. To emphasize this message, we developed surveys targeted at specific groups such as city managers and county water managers.

“We also wanted all the involved counties to understand that they were all getting the same message. We invited people to attend meetings in other each other’s counties. We developed a PowerPoint presentation so that all of us on the planning team would be on the same page. We developed and distributed fact sheets and continually added to them. As the process continued, we communicated with the stakeholders with frequent meetings and through a newsletter and a Web site. We communicated among ourselves using a listserve, which was absolutely critical. Being able to post something and have everyone have immediate access to it saved a lot of time.

 “Because this was on such a fast track, we tried to prioritize the issues and problem areas and pre-agree or pre-approve an issue as often as possible, so by the time we got to a meeting, we’d only have crucial issues to negotiate.” Countywide meetings were conducted throughout the process and included economic development meetings and public involvement meetings in each county. Additional meetings were held with the newly formed county utility authorities as they began the process of naming boards of directors and developing bylaws. According to meeting facilitators, typical subjects of discussion included pre- and post-Katrina service capacities and user demands, barriers to economic development, and requirements for facilitating continued growth. To evaluate the process and measure success, the project organizers also used meeting evaluation surveys and questionnaires.

The Gulf Region Water and Wastewater Plan was submitted to HUD on schedule, with a press conference held on January 8, 2007, to commemorate the event. Next up is the National Environmental Policy Act due diligence on the 62 projects the plan recommended. Subsequently the newly formed county utility authorities will begin preparing contract documents and specifications, acquire whatever easements and rights of way are necessary to make the projects work, and then bid, award, and administer contracts and keep an eye on construction.

 “We’re lucky,” says the MDEQ’s Spengler. “Water supply is a driving force for economic development in much of the country, but in Mississippi, it’s something we have an abundant amount of right now.”

 The critical words may be “right now.” If the Mississippi coast develops as residents and other stakeholders projected, “right now” might not be enough. By the time the long-term infrastructure projects identified by the plan are completed, everyone will have a better idea about whether this type of intense planning was effective in forecasting future effects, negative as well as positive. NOAA researchers suggest the challenge for public policy makers and coastal managers will continue to be striking a balance between the economic benefits of growth and mitigating the associated negative effects on the environment, a challenge they note is bound to require more complex and sophisticated planning than has typically been undertaken in coastal communities.

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One thing Mann emphasizes as fundamental to the kind of planning undertaken along the Mississippi coast is the need to stay on message. “One of the most important functions of our newsletter and FAQs was to ensure that everyone was literally speaking off the same page—because this kind of information can be nuanced. Our strategy was to anticipate the expectations of public officials with early, frequent communications and provide and answer specific questions. Everyone on the team was either personally affected or had friends and relatives who had been affected by the storm. We knew that the Water and Wastewater Plan was a positive step in getting the coast back on its feet. And we always tried to go beyond what was required.”

If planners and managers in rapidly developing coastal regions throughout the country could take a page from Mississippi’s post-Katrina book, it may well be the advice to develop a clear vision and stick with it. Nor did it hurt, as Brad Bradford notes, that most stakeholders benefited from the process. Although what they got may have differed from what they initially wanted, the regional approach appears to have allowed for more cost-effective and functional solutions than might not otherwise have been considered.

Author's Bio: Penelope B. Grenoble is a contributor to environmental publications.

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