November-December 2007

Reforming and Rebuilding

Successes and failures of municipal water efficiency initiatives in South Africa contain valuable lessons for North American water purveyors.

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By Sarah Wolfe

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Lessons for North American Water Efficiency Efforts
This South African story highlights the complexity associated with a community-based water conservation and demand management project. The Hermanus case had many successes including the reduced consumption numbers, the delayed infrastructure construction, the economic and social progress through the Working for Water project, the extensive communication campaign, and the international recognition. Even during its “slump,” according to van der Linde, the program was still making a 25% profit from its water revenues.

Problems, however, remained: The social inequity issues were not adequately addressed while the profits made by the WDM program were continuing to be deposited into the municipal general accounts. These funds remained unavailable to program operations or program expansion, including a much needed communications campaign for the new areas of the recently amalgamated municipality.

The difficulties experienced by Hermanus, and its lone program champion without access to a functioning social network, can provide valuable lessons for other practitioners and municipalities. Van der Linde was excluded from any active WDM community after the campaign’s very public collapse. He was, in some ways, considered a pariah within his own community. The affluent residents and business community had been alienated because van der Linde had recommended building restrictions and raised the water tariff. In the informal settlement, residents resented his enforcement of the water payments. Within the municipal government, some suspected residual animus over the Vermont pipeline decision and the hostile public coverage in the local newspapers. So why did van der Linde continue to push, however weakened, for WDM in his municipality? He says, “I think I like challenge, in a sense. Somewhere I have an article that says, “If you want a tap on the shoulder, don’t go into demand management because no one is going to say thanks to you,’ … [but] some things you just do without a reward.”

Status of WDM in South Africa
This brief synopsis cannot do justice to the complexity and the dynamic nature of the South African water sector. Issues of race, AIDS, desperate poverty, and ongoing inequity, all partial legacies of apartheid, have been only alluded to or omitted completely. These omissions are for the sake of brevity but the story is admittedly incomplete without acknowledgement of these components. Lingering racial issues contribute to organizational cultures and tensions: Rapid turnover occurs as some individuals climb to previously unreachable professional heights, while other individuals are “retrenched” [fired] under diversity obligations. The AIDS scourge complicates matters further, as civil servants and other experts from local to national levels fall ill at alarming rates.

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Abrams (1995) notes, as previously mentioned, that the National Water Conservation Campaign’s main focus was on “changing the ethos of water management in South Africa away from a purely supply management paradigm to a demand management approach.” This focus seems to have worked, at least on paper. The government’s efforts to promote its water conservation and efficiency agenda are unprecedented in the country, across Africa, and likely across much of the world, according to the former director of water conservation. The South African experts interviewed for this article are extremely proud of the significant legislative changes that have been accomplished in a decade.

But while acknowledging these legislative successes, it must be recognized that problems continue to exist on many levels. Mwendera et al. (2003) concludes, “It is not sufficient to know how to implement WDM. One needs to know what requires implementation, when to implement it, how to select and motivate the most appropriate parties to implement it ...” A variety of explanations exists for this lack of progress. Hazelton (2004) says, “Perhaps one of the most important [reasons why WDM is not being fully implemented] is that neither the national politicians nor DWAF know where to begin because of the overwhelming demands on their time and resources.” Addressing these concerns will be the next significant challenge to realizing the benefits of water efficiency strategies.

Author's Bio: Sarah Wolfe is a post-doctoral fellow in environment and resource studies at the University of Waterloo in Canada.

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watergrrll

August 6th, 2008 8:33 PM PT

You should publish more stories about water resource management around the world.

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