May-June 2009

Conservation Corp.

PepsiCo continues to distinguish itself from others through its corporate culture of water efficiency and environmental sustainability.

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Water from a bottle

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By Carol Brzozowski

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An offshoot of the EPA’s WaterSense program, the Water Efficiency Leader Awards were designed to promote “a nationwide ethic of water efficiency, which is critical to helping our growing economy and improving our quality of life.” Just as WaterSense—which was started in 2006—is dedicated to educating the public on “smart water choices,” the Water Efficiency Leader Awards honors individuals, private companies, government agencies, and non-profits for their efforts in reducing, reusing, and recycling water. Out of a pool of 130 applicants, six winners were chosen. For their efforts in reducing, reusing, and recycling water, the EPA named PepsiCo one their 2008 Water Efficiency Leaders. 

“It really is a great honor,” says Beth Sauerhaft. She is the senior manager of environmental stewardship in the supply chain of Pepsi-Cola North America
Beverages. “The EPA doesn’t give out awards lightly, so if PepsiCo has gotten it, it’s because we’ve really made some noteworthy reductions in our water usage.”

Nominated in the industrial category, PepsiCo in Purchase, New York—which encompasses the name brands of Tropicana, Gatorade, Quaker, Frito-Lay (a 2007 Water Efficiency Leader winner), and Pepsi-Cola North America—was honored for its exemplary water efficiency practices, which include:

  • Water reuse through onsite wastewater/process water reclamation
  • Water efficiency through process optimization and process alteration
  • Modifying maintenance tasks
  • Procuring key materials that are delivered more water efficiently
  • Top down corporate commitment with bottom-up reporting and growing a corporate knowledge base, able to be shared across all brands

The company is working toward its target goal of water consumption reduction per unit of production by 20% by 2015. Thus far, the company has saved 800 million gallons of water domestically and two billion internationally.

“What stands out to me, and what I assume what stood out to the judges, was the completeness by which they are looking across all of their brands—Tropicana, Gatorade, and so forth,” says Bob Rose, policy analyst for EPA’s water office. “They are putting into place the corporate cultural ethic of water efficiency from a high level, including baseline monitoring and tracking and information-sharing processes across PepsiCo, through an Internet environment where they are able to get across all their brands a lot of integration on knowledge, techniques, and know-how, as well as each group contributing to its local water efficiency goal towards the larger PepsiCo goal.”

Photo: PepsiCo
These photos are of a Gatorade plant in Dallas TX. This line uses the new dry lube technology, which saves water.

Photo: PepsiCo
Water was used to lubricate the conveyor belt; note the water on the floor of the plant.
Treating and reusing wastewater produces one of the ways in which the company has reduced its water usage onsite for the manufacturing process (not in the product itself). The company also was noted for its implementation of dry lube technology in its manufacturing process.

“We originally used water to move our bottles along the conveyer belt,” says Sauerhaft. “We’ve replaced that in many places with a food grade dry material. It still lubricates the line and reduces the friction so things can move along better.”

The company also has modified maintenance tasks to create water efficiencies and ensure employees are engaging in ongoing monitoring of opportunities for reducing water loss or water usage. Company spokesperson Dave DeCecco says that at the company’s Gatorade plant in Dallas, TX, front-line employees were encouraged to look for random water leaks and other areas that could yield water efficiency improvements. Incentives—such as gift cards—were offered to employees who promote the best ideas.

“It’s a way to get the whole organization involved and, in some cases, looking for the lowest-hanging fruit by seeking ways to improve the water efficiency at the plant,” says DeCecco.

Another measure the company has instituted is looking at tank wash intervals for products such as the high fructose corn syrup. “We were looking at whether we could change the frequency with which tankers are sanitized while still maintaining the food grade quality of the product,” says Sauerhaft. “It was determined that we could extend the interval, reduce water usage, and still have that food-grade, high-quality product.”

PepsiCo is committed to “performance with purpose,” a philosophy embedded in the global corporate culture that tracks environmental, human, and talent sustainability, notes Sauerhaft.

“We’re committed to operating in such a way that means we’re not only saving money, but we’re also reducing our impact on the environment and we’re concerned about human sustainability and talent sustainability,” she says. “It’s a win-win way to do businesses. That’s started at the corporate level and filters down, but at the same time, this corporate culture is becoming so infused in the company that we have folks down in our plant who are looking for opportunities on how they can reduce water usage while maintaining that top quality product PepsiCo is known for.”

Another key factor in the approach is knowledge sharing among the various brands and divisions. “If Gatorade has implemented a new technology and sees that it works, there’s a lot of sharing across the brands to see if it will work elsewhere, too,” adds Sauerhaft.

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The EPA’s goal in naming water efficiency leaders is to point to the many roles water efficiency plays in overall sustainability, says Rose.

“There is a tremendous need for water efficiency,” he states. “Water efficiency plays a role at reducing the stress on our existing drinking and wastewater systems. There’s a very large backlog of water-related projects that need to be funded, and every time we use water efficiency to reduce the demand for water, we are sustaining ourselves this capital cost.” 

Author's Bio: Journalist Carol Brzozowski lives in Coral Springs, FL.

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