March 2008

A Return to the Winners Circle

Each of these award winners achieved success via creative solutions tailored to overcome specific challenges.

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By Peter Hildebrandt

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Even with the pressures of increased population growth, some cities in the US are holding the use of their water steady, sometimes even decreasing it. Conservation is the key, but cities have found other ways to manage their water issues, like keeping the public informed on the daily water level of a local aquifer (reported along with the daily temperature). Other steps include securing sound financing, encouraging proactive repairs, and addressing infrastructure problems in a timely manner to forestall a potential day of reckoning.

The bottom line is that for each of these award-winners in water efficiency or conservation, there are as many creative ways of overcoming challenges as there are different geographical settings. What ties all of these winners together is the effort they have exerted to achieve their water resource management goals.

Photo: Long Beach Water Department
The LBWD Native Demonstration Garden is just one example of the department's many successful public outreach programs.

Efficient Financial Decisions
Long Beach, CA, has one of the lowest per capita water-use rates in the state, but this achievement is due to more than just conservation, according to Ryan Alsop, director of government and public affairs for the Long Beach Water Department (LBWD). “The number of gallons of water used by our residents is 121 gallons per person per day, while the state averages over 200 gallons per person per day, and LA County averages some 200 gallons per person per day. We have achieved this low water use through very good communication [and] education, and a good conservation program.

LBWD promotes effective communication by providing a live person to answer customer calls. “When a caller phones in, no matter what question they may be asking, they always speak with a real human being at the other end, not a recorded message. This is not typical for a utility,” says Alsop.

LBWD also maintains a user-friendly Web site that can be easily reached at www.lbwater.org. In 2006, the Web site qualified for top honors from the League of Communications, by winning that organizations platinum award.

On this site, customers can find the latest press releases on everything from imminent water supply shortages and actions to take, to rate increases or desalination efforts in the area. In addition, the press releases link to an extensive array of topics—each with thorough explanations of the items mentioned—thereby empowering customers to take care of their water-related issues before they become major problems. Under “water conservation,” customers can find information about water conscious landscaping and the LBWD's Native Plant Demonstration Garden.

The Association of Metropolitan Water Agencies (AMWA) has recognized the excellence of LBWD for 20 consecutive years. In 2006, the department won both the Gold award for competitiveness and the Certificate of Achievement for Excellence in Financial Reporting.

“That award shows we’ve been proactive in seeking new business opportunities, looking at Desal and conjunctive use with research and development, as well as being the first in southern California to use Proposition 13 money to do those things and to actually get one of those projects off the ground,” says Alsop.

This fiscal success has allowed LBWD to provide its customers with some of the lowest sewer rates in the US. Additionally, the department boasts one of the most competitive water rates in California as compared to other large cities in the state.

“The bottom line is we haven’t had to do some of the rate increases that others have had to do,” adds Alsop. “It’s mainly because we have made maintaining our distribution system a priority.” 

Efficient Landscapes
Central Florida’s Orlando Utilities Commission (OUC) has reduced the per-day consumption from 90 million gallons per day to 80 mega gallons per day. OUC was also recently awarded the Gold AMWA award, which was earned in part, because of OUC’s five-tiered conservation rate structure. This rate structure promotes conservation by billing on a sliding scale: the more water used, the higher the rate.

Photo: Long Beach Water Department
The demonstration garden's purpose? To promote conservation via native plants.

OUC’s five-tiered rate structure works as follows: the first block, or tier, includes usage up to 3,000 gallons; the second tier extends usage another 1,000 gallons to a 4,000-gallon total; the third tier includes the next 12,000 gallons; and the fourth tier extends usage to the next 11,000 gallons. Everything over 30,000 gallons—the fifth tier—is billed at the top rate. Prices for water use in the different tiers range from 63 cents to five dollars per thousand gallons. A customer using 35,000 gallons pays the equivalent of 94% more per thousand gallons than one using the utility’s 12,000-gallon monthly average.

In tandem with the tier system, Orlando began a public education campaign to encourage customers to use water more efficiently. Those initiatives included television commercials and print advertising.

“The combination of the tiered-rate structure, and helping customers understand that they could conserve and still be able to do the things they needed to do with water, helped this initiative succeed,” says Sheridan Becht, OUC spokesperson. “There was a strong need for education. Since that time, the water management districts, particularly the St. Johns River district—one of the two we fall under—went strongly into an informational
campaign.”

Nearly half of the area’s water is used for irrigation, so OUC has made an effort to help customers understand how to effectively use their irrigation systems, including how many times per week they need to water, and related issues. At the same time, the municipally owned electric and water utility conducts free home energy and water efficiency audits for its customers.

Photo: Long Beach Water Department
The succulent section helps visitors visualize water-efficient landscaping.

“This [audit] could include checking for toilet leaks or looking at the sprinkler system to make sure everything is at its optimal setting,” says Becht. “We’ve always had that conservation element, but now the broader one is certainly our public information efforts.”

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This region of Central Florida has several large industries, including large hospitals, the Universal Orlando Resort, and numerous other hotels and resorts that are notable water users. While commercial customers pay a flat rate for domestic consumption, a four-tiered system applies for irrigation meters based on the area under irrigation.

Using a mobile irrigation lab, OUC measures water consumption at some of the commercial facilities with more visible irrigation demands. This mobile irrigation lab demonstrates how large customers can reduce consumption by simply changing how often they irrigate and where their sprinklers point. The auditors also suggest different styles of landscaping in certain areas. Next Page >

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