July-August 2007

Smart Solutions

In 2002, the Irrigation Association came up with testing protocols for the industry: The result was the Smart Water Applications Technologies.

Article Tools

Create a Link to this Article

By Sue Marquette Poremba

Comments


When SWAT was developed, many believed there should be very technical parameters applied to the product testing. Equally important though, was the marketing aspect: Those conducing market research were concerned with proper promotions development to ensure the public will purchase the product. A marketing kit has been developed for water purveyors to use to endorse SWAT products in their district and to educate their customers on the new technologies. SWAT also addresses very different audiences. Within the industry, there are contractors, water purveyors, manufacturers, home developers, and distributors.

The marketing plan for SWAT includes focusing on landscape irrigation as a local rather than a national issue, building grassroots support for efficient landscape irrigation, defining and differentiating between the various “smart” controllers and how they differ from other types of irrigation systems, and focusing on the barriers to accepting SWAT. The homeowner’s role in water conservation is vital, and residential irrigation is the heart of SWAT. While there have been a lot of advances in technology on the agricultural side that have been adopted by the larger growers, SWAT is really concentrating on landscape. “That’s where most savings can be made for water consumption,” says Amos. The popularity of gardening increases the demand for water, as do the landscaping requirements of neighborhood associations.

For a water purveyor, increased demand from the residential market is very important. Even areas that aren’t in a drought must move toward more efficient technology; otherwise water companies may find they are forced to put restrictions or mandates on water usage. Restricted use is an anathema to the water purveyors. From a business standpoint they want to see water readily available for their customers. Ultimately the hope is that SWAT’s overall water-management philosophy of being as efficient as possible will tie in neatly with the purveyors’ need for readily available water.

In the future, SWAT can consider developing protocols for a number of other product categories. For example, prior to the annual conference and international irrigation show last year, a new product category, rain sensors, was voted on for SWAT development. SWAT will now begin developing protocols for this category while at the same time beginning market research. In April 2007, a meeting was held with water purveyors to get their input. In addition, the EPA held a meeting to revisit issues about the controllers.

“There are a number of categories we can look at,” says Amos, “but it is a fairly expensive proposition for each category. And it takes a while. It can take a couple of years to develop the protocols and get them ready for the actual testing. We may be ahead of the game somewhat with the rain sensors because, from what I understand, some universities have started developing some testing protocols—so hopefully we won’t be starting from scratch.”

The good news is the irrigation industry manufacturers are very proactive in trying to develop more efficient products.

Advertisement

“Water issues have moved more to the forefront,” says Amos. “The irrigation industry and the association are seeing more doors open because water is becoming a bigger priority across the United States.”

SWAT benefits everyone. The homeowner will continue to enjoy a luscious lawn and healthy garden while conserving water and saving money. Landscapers have a conservation tool that will not only save them money but also ensure their business continues to thrive. Water purveyors are less stretched to provide a healthy water supply throughout the year, especially during dry seasons. SWAT can also help ease drought conditions.

Author's Bio: Sue Marquette Poremba is a writer, based in Pennsylvania.

What Do You Think?

Post a Comment

Be the first to tell us what you think!

Post a Comment

Not a subscriber? Sign Up
 
 
*  
 




 

Get Water Efficiency Email Updates!

Get weekly news and updates through our Water Efficiency email newsletter!